Targeting Audiences

Ad 1: The first advertisement I found was in UFC magazine, which has to do with the sport of mixed martial arts (MMA). It focuses on the UFC organization, which is one of many organizations that promote mma events. The advertisement was for the UFC Undisputed video game. A targeted individual could be male or female, ages 16-40, and can work for a variety of companies, mostly chains like Target, or Best Buy, but can range from being a distribution manager at an internet start-up company. The average audience would have education ranging from high school or less, to a college degree. As far as income is concerned, the target audience is broad, ranging form wealthy celebrities, all the way to people who are just making ends meet. The basic lifestyle for the average audience is middle class, enjoys watching the fights to unwind, and release some built up anger, maybe not getting that promotion. Also, the average audience aren't rattled by the sight of blood or gore, the UFC is violent, and sometimes brutal. It is a sport, so the audience believes in a sense of sportsmanship, maybe they've played in some sport when they were younger.

The advertisement isn't very information rich, it has the consoles that the video game will be available to be played on, and also has the release date and tag-line. But, most of the advertisement is pictures, and screenshots of the in-game action. The advertisement seems like it's geared more to the mma fan side of the spectrum, not so much the gaming side. The realism is portrayed well in the screenshots, and the same line that is used in real-life events, "so you want to be a fighter", is used in the advertisement. There is also real fighters from the sport in the advertisements, so the fan base for the UFC would be interested, as oppose to just a gamer who is looking at the advertisement, and unfamiliar with the sport.

http://www.mmagearguide.com/wp-content/uploads/2009/05/ufc-undisputed-2009.jpg

Ad 2: My second advertisement was also from UFC magazine, and was for the clothing and fighting accessories company "Tapout". The intended target audience for this product would be mostly male, ages 18-35, eight-five job, and even minimum wage jobs. Education level would be some college and below, as well as a middle class income. Again, like the last advertisement, the audience needs to enjoy the sport of mma, and watch the fights regularly. The brand is not well known, or recognized by people unaware of the sport, so the knowledge and enjoyment of the sport is important to the targeted audience. The advertisement doesn't have many words, just a tag-line, a website, and a visual. The visual is sleek, and grabs your attention. The image evokes feelings of passion toward the sport, and brand loyalty. The unique selling point the Tapout brand exploits is that they've been with the sport, mainly the UFC, since its inception. The advertisement has endorsements from their owners in the ad, they are the three crazy looking guys in the visual. the advertisement is geared towards fans of mma, and not people who have never watched an event or heard of mma.

http://www.rapattacklives.com/images/TAP-OUT-AD.gif